If you are a business owner and you are using the internet to reach out to your customers, you may have had difficulty when your internet is poor, and you cannot send that important email to your customers on time. You will end up delaying customers’ orders and that will lead to you losing time and money. With that said, let us have a look at the latest real-time marketing trends that will simply take your business to the next level.
1. SMS Messaging. Marketing through SMS is easy and allows marketers to work with the precision of numbers. You will get to know how many of your audiences received your SMS message? how many responded? how many subscribers do you have since the last SMS? and so much more. You will get to know what works for your business and what does not. You can also rectify the issues that are costing you, customers.
SMS marketing can offer your customers a consistent value proposition by easily integrating into marketing campaigns. It also provides two-way communication that will help nature's customer relationship. If you have not started using SMS, you are losing out on the most lucrative and simple way to generate sales and promote your business.
2. Relationship Marketing. Marketing is evolving and it is focusing more on relationships between consumers and businesses rather than focusing on product sales. When you look at social media, you will realize that there is a major acceleration in the evolution of marketing. People and Brands are now engaging and personalizing with customers on a conversational level.
The conversations are always constant which means that brands need to be available regularly to meet the customer base. Every comment that is received should always be responded to create a bond between consumer and business. You should always be ready to accept criticism and praise and you must accept it. That is the only way you will create relationship marketing and foster long-term loyalty.
3. Ephemeral Marketing. The progression and development in social media have made way for apps such as Snapchat, WhatsUp, tango, and other platforms to offer temporary content. That is the world of short-term marketing. It is a world that offers businesses and exciting but challenging prospects. Such platforms are no longer fun as it is the opportunity to engage with the market via quality and digestible content.
The problem that comes with ephemeral marketing is that you are not very sure what content is right. These platforms are normally used for peer-to-peer communication and when you introduce a brand or a product, your product might just backfire. But we all know that such platforms are here to stay and all you need to do is find ways of working with them. You need to think smart and come with a strategy that will position your brand as a cool buddy without distorting the relationship.
If you want to leverage your business and get better rates when it comes to SMS messaging, you can try out our SMS gateway which will offer you a better marketing platform. You can check out Opentact and see how quickly and easily your business will grow.