In today's world, almost everyone has a smartphone which is something normal. This piece of ubiquitous technology has changed different aspects of people’s lives especially the way we communicate with each other. From making phone calls to sending SMS messages, smartphones are making communication much easier than before. Remember the old days when you could always check your mailbox for a marketing message from a company! Those days are long gone.
Today all communications from a promotional, personal, and business message can take place using your smartphone. It is the best mode of communication especially when it comes to marketing purposes and customer engagement. SMS is by far the best tool of communication when it comes to reaching out to customers. Every customer is embracing technology and it is becoming part of our daily life. Let us look at why SMS applications are the best way of reaching out to your customers.
1. Almost everyone owns a smartphone. According to research, there are approximately 5 billion smartphone users and that number is still growing. That is a larger number of the world’s population. This means that in the coming years, mobile phones will be the best mode of communication and I believe it is today. Businesses and companies are taking advantage of this fact to reach out to their customers. Once you get an SMS message, it will take you a few seconds to internalize the content of that message and you can choose to reply if it interests you.
2. No need for the internet. You do not need the internet to be able to send or receive an SMS message. That means that you no longer need data to be able to reach out to your loyal customers. And not everyone can afford data on their mobile phones. SMS messaging is the best mode of communication and it can be accessed by the majority of people. Why don't you start using SMS marketing to market your business?
3. Everyone prefers SMS. SMS messages are very hard to ignore. Messages are usually opened 98% of the time. A text message will arrive with a ping sound which is very hard to ignore. A message icon will be shown on your phone screen and it will only disappear if you have read the message. An SMS takes a few seconds to read and you will have digested what the content of the message is.
4. SMS is noticeable. Many people prefer to receive an SMS than a phone call. It is much easier to read a text message even if you are in a noisy environment. You can also reply without having to explain a lot of details. SMS messaging is more efficient and convenient. Studies also show that customers will remain loyal to a company that sends SMS than the ones that call.
5. SMS is part of our daily life. Almost everyone sends and receives SMS messages daily without even realizing it. Test messages are familiar, comfortable, and recognizable to everyone. This is true especially among many youths who have grown in the era of mobile technology.